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The New Baby Braithwaite

Many of you know of my love for this baby boutique.  It isn’t necessarily because they carry the most precious baby apparel, gear and gifts in Atlanta…or that every time I walk in, I’m inspired by the design & details that surround me….

I love this baby boutique because of the wonderful people behind it.

Baby Braithwaite (formally b braithwaite) has grown tremendously over the last 5 years, and with the imminent move in the works for well, the last 2 years, Kyu and I got to witness the family behind the store come together in their next new exciting venture.  It reminded me a lot of my own family growing up…

In the spirit of their grand opening this past Saturday at 102 West Paces Ferry Road, Atlanta – I decided to blog the crazy, behind-the-scenes transformation of B Braithwaite. The footage below chronicles Chaffee & Nancy Braithwaite’s vision from an empty, cemented space to a stunning new baby boutique in the heart of Buckhead.

Here we are in January.  I love that they’ve taken on Baby Braithwaite as their new name…

Surveying the space, working with contractors, sizing the walls for the new visuals that would later complete the store.

Chaffee & Nancy:  Budget, practicality & deadlines.  Impact, perfectionism & details.

Some of the resulting favorites from our commercial shoot in January.  Going from the below to a collective visual for the store proved to be no easy task…

Nancy no doubt scheming up something wildly amazing.

And here we are in February.  Walls are up, custom shelving, floors and lighting in place…  Merchandise moved from their old location, but still so much left to do.

In the last week of February, the pressure to open became intense and the little people began to come out and help.  How adorably helpful are these guys?  “You guys are officially hired for life!” smiled Chaffee to her nieces and nephew…

And then on March 1st, finally.  The finishing pieces arrived…  15 stunning 36″x36″ stretched gallery-wrapped canvases adorned themed rooms around the store.  Many of these faces you might recognize as my clients and my BOY!  Little Lyon was thrilled to be part of the new store.

My favorite room – baby boy’s apparel.  Awesomeness.

Fun gear & baby essentials!

And Chaffee’s new favorite space – the Reading Nook.  She will soon place her favorite chair there and all of the children who have been coming for years will get to sit on her lap as she reads their favorite stories.  I love that.

The new store is really incredible…. my images certainly do not do the space justice.    You really have to visit the store yourself and take in the pure magic that surrounds you.

Pictured below are Chaffee and her supportive teams who worked incredibly hard to prepare for Baby Braithwaite’s opening day.  So proud of my friend!

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