Alice Park Photography » Blog

Baby Braithwaite’s New Website!

Congratulations to my friends at Baby Braithwaite for the beautiful new launch of their website!

Chaffee and her team spent months preparing for this – late, late nights on the many details that make this site so special – and I truly feel the finished product compliments their sophisticated storefront perfectly.  I’m *so* proud to introduce the new e-commerce home for Baby Braithwaite….

I photographed most of the editorial photography featured on their site, and it truly was a dream commercial project for me to take on….  I loved the collaborative effort from Chaffee, myself, and her team; I adored the little models and their mommies; the shooting space we worked in was just perfect; and this project was easy for me because I sincerely understood their brand.

Some of my favorite shots already featured on their website.  There are so many more favorites I’m dying to share, but you’ll just have to follow Baby Braithwaite’s site to see more as they add fun, new editorial content!

There are many new features on the website that makes the shopping experience so special.  One in particular that I love is the “Chaffee loves” section…  This dynamic page features hand-selected favorites that Chaffee loves to gift to friends and use with Erich.  With the sometimes overwhelming selection of beautiful things offered, this page makes it *that* much easier to choose the absolute perfect item.

Another new feature that I love is their new registry page!  After going through the baby registry process with Lyon, I appreciate the beautiful new system Chaffee and her team created to make this paralyzing process easy, fun, and almost addicting!  Every new mom wants to be sure that she’s thought of everything her baby could possibly need in those first few months.  With Baby Braithwaite’s new and powerful registry system, she can rest assured knowing she has all of the essentials.  The Moms on Call collection is my personal favorite 😉

And one last touch that I especially love is the “Complete the Collection” selections offered when viewing a particular product.  Chaffee’s paired some of the most adorable pieces together that you would never think of!  (making shopping so much more fun)  It’s almost like she’s shopping right there with you online…  How adorable would those frog sunglasses be on Lyon paired with the seersucker swim trunks?!

I love all of the new content, the ease of navigation, and of course – beautiful new “look” of the website.  Baby Braithwaite will be adding a lot more editorial content in the near future, and I’m thrilled to be collaborating with their team on that.  Be sure to visit their Facebook page often for updates on all of the new things coming.

Until then, Happy Shopping!


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